I'm going to say goodbye now, mom: An essay on Alzheimer's

This essay on Alzheimer’s explores the brief moments when grief and fear take over, but an unwavering commitment to our loved ones wins in the end.

Living and LearningLonna WhitingNovember 12, 2019dementia, caregiving, moms, Alzheimer's, work, career, professional, writing, life, branding, journeyComment

How to power up that next amazing marketing letter

Fundraisers and for-profit marketers have more in common than you might think, and that includes knowing how to write an effective letter.

Experiential ContentLonna WhitingNovember 4, 2019fundraising, Patrick Kirby, clients, creative, nonprofits, values, vision, marketing, Fundraise Awesomer, work, professional, employees, donorsComment

My mom was an entrepreneur and I didn’t even know it

Despite all the kids and snot and naps and weekly rates and Mom with her calculator, a ledger, a bank account and her continuing education courses, I not once - ever - realized my mother was an entrepreneur.

Living and Learning, EventsLonna WhitingOctober 21, 2019entrepreneurs, women, business, daycare, memories, Alzheimer's, dementia, mothers, moms Comments

Why a story-first mentality results in more sales and extra affinity

The more your brand storytelling can touch your customers’ emotional buttons in the right way, the stronger their affinity will become for your product or service.

Experiential ContentLonna WhitingOctober 16, 2019writing, branding, storytelling, affinity, Dr. Seuss, Lewis Carroll, Shel Silverstein, children, farmers markets, sales, entrepreneursComment

Why constant learning is one of my business values

If you’re struggling to overcome traumas inflicted upon you by your high school guidance counselor, this blog post about lifelong learning is some content made just for you!

Living and Learning, Experiential ContentLonna WhitingOctober 1, 2019writing, values, learning, living, content experience, customers, customer journey, buyer journey, personas

How content mills exploit writers and why you should never hire one

Content mills are usually in the business, not because they care about the success of your company, but because they want to make money by churning out large volumes of content with little regard to quality.

Living and LearningLonna WhitingSeptember 24, 2019writing, content experience, business ethics, writing ethics, employees, content mills, hiring, values, company, budgets, marketing, advertising, blogs

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