lonna.co Contributing Writer Marissa Willits of Next Level Consulting breaks down content marketing legend Ann Handley’s productivity tool called time zoning.

Unsolicited AdviceLonna WhitingJune 9, 2020marketing, consulting, time management, COVID-19, coronavirus, productivity, content, writing Comments

What is a content plan?

In all likelihood, you are already using some kind of content plan if you are at all involved in the planning of marketing and advertising at your business. Let’s find out!

Experiential ContentLonna WhitingNovember 21, 2019marketing strategy, strategy, marketing, content, planning, calendars, content calendar, writing, editing, revisions, leadership, management, marketing managerComment

How to power up that next amazing marketing letter

Fundraisers and for-profit marketers have more in common than you might think, and that includes knowing how to write an effective letter.

Experiential ContentLonna WhitingNovember 4, 2019fundraising, Patrick Kirby, clients, creative, nonprofits, values, vision, marketing, Fundraise Awesomer, work, professional, employees, donorsComment

How content mills exploit writers and why you should never hire one

Content mills are usually in the business, not because they care about the success of your company, but because they want to make money by churning out large volumes of content with little regard to quality.

Living and LearningLonna WhitingSeptember 24, 2019writing, content experience, business ethics, writing ethics, employees, content mills, hiring, values, company, budgets, marketing, advertising, blogs

The macaron experiment: positioning your company the right way

In her brilliant book, Abviously Awesome, renowned positioning expert, April Dunford, breaks down product positioning and how to connect with people who are most likely to buy a specific product or service. Here’s what I learned.

Experiential ContentLonna WhitingSeptember 10, 2019customers, content experience, product positioning, company positioning, messaging, marketing, mindful marketing, marzipan

Lonna Goes to Toronto: Day one of CONEX 2019

I’m a sucker for a good conference. So when I won tickets to Uberflip’s CONEX 2019 conference in Toronto, (thanks, Jay Baer and team at Convince and Convert!), there was absolutely no way I was going to turn that down.

EventsLonna WhitingAugust 20, 2019content, marketing, content experience, jay baer, randy frisch, Tyler Lessard, uberflip, vidyard, convince nd convert, writing, editing, metrics, content calendar Comment

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