Alzheimer's gives back what I'm still not ready to receive

‘Dementia gifts’ is a series of previously published essays, thoughts, insights and advice on Alzheimer’s Disease.

Living and LearningLonna WhitingSeptember 14, 2019Alzheimer's, dementia, daughters, family, life lessons, nonfiction, essays, Alzheimer's Association

The macaron experiment: positioning your company the right way

In her brilliant book, Abviously Awesome, renowned positioning expert, April Dunford, breaks down product positioning and how to connect with people who are most likely to buy a specific product or service. Here’s what I learned.

Experiential ContentLonna WhitingSeptember 10, 2019customers, content experience, product positioning, company positioning, messaging, marketing, mindful marketing, marzipan

If your self-awareness comes naturally, you're doing it wrong

We're all guilty of "What's in it for me?" behaviors. But what happens when we become more self-aware of our actions at home and work? We become better friends, coworkers and clients.

Living and LearningLonna WhitingSeptember 2, 2019employee experience, learning, mindful marketing, blog, humility, values, awareness, writing

Why humility is a strength and a value

Being open to learning prevents me from defaulting to the bogus behaviors of my past self. It keeps me in humility mode and makes me a better writer, editor and human.