Fargo’s Kota Organics uses Instagram as its main platform for branding and communication. Owner Vivian Fellman breaks down why she chose this network as her primary platform.
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Despite all the kids and snot and naps and weekly rates and Mom with her calculator, a ledger, a bank account and her continuing education courses, I not once - ever - realized my mother was an entrepreneur.
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The more your brand storytelling can touch your customers’ emotional buttons in the right way, the stronger their affinity will become for your product or service.
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