My mom was an entrepreneur and I didn’t even know it

Despite all the kids and snot and naps and weekly rates and Mom with her calculator, a ledger, a bank account and her continuing education courses, I not once - ever - realized my mother was an entrepreneur.

Living and Learning, EventsLonna WhitingOctober 21, 2019entrepreneurs, women, business, daycare, memories, Alzheimer's, dementia, mothers, moms Comments

Why a story-first mentality results in more sales and extra affinity

The more your brand storytelling can touch your customers’ emotional buttons in the right way, the stronger their affinity will become for your product or service.

Experiential ContentLonna WhitingOctober 16, 2019writing, branding, storytelling, affinity, Dr. Seuss, Lewis Carroll, Shel Silverstein, children, farmers markets, sales, entrepreneursComment

Why constant learning is one of my business values

If you’re struggling to overcome traumas inflicted upon you by your high school guidance counselor, this blog post about lifelong learning is some content made just for you!

Living and Learning, Experiential ContentLonna WhitingOctober 1, 2019writing, values, learning, living, content experience, customers, customer journey, buyer journey, personas

How content mills exploit writers and why you should never hire one

Content mills are usually in the business, not because they care about the success of your company, but because they want to make money by churning out large volumes of content with little regard to quality.

Living and LearningLonna WhitingSeptember 24, 2019writing, content experience, business ethics, writing ethics, employees, content mills, hiring, values, company, budgets, marketing, advertising, blogs

Alzheimer's gives back what I'm still not ready to receive

‘Dementia gifts’ is a series of previously published essays, thoughts, insights and advice on Alzheimer’s Disease.

Living and LearningLonna WhitingSeptember 14, 2019Alzheimer's, dementia, daughters, family, life lessons, nonfiction, essays, Alzheimer's Association

The macaron experiment: positioning your company the right way

In her brilliant book, Abviously Awesome, renowned positioning expert, April Dunford, breaks down product positioning and how to connect with people who are most likely to buy a specific product or service. Here’s what I learned.

Experiential ContentLonna WhitingSeptember 10, 2019customers, content experience, product positioning, company positioning, messaging, marketing, mindful marketing, marzipan

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