If your self-awareness comes naturally, you're doing it wrong

We're all guilty of "What's in it for me?" behaviors. But what happens when we become more self-aware of our actions at home and work? We become better friends, coworkers and clients.

Living and LearningLonna WhitingSeptember 2, 2019employee experience, learning, mindful marketing, blog, humility, values, awareness, writing

Why humility is a strength and a value

Being open to learning prevents me from defaulting to the bogus behaviors of my past self. It keeps me in humility mode and makes me a better writer, editor and human.

Living and LearningLonna WhitingAugust 27, 2019culture, values, Alzheimer's, writing, editing, Fargo, mothers, daughters, humility, learning, self-improvement Comments

Five questions you should know before targeting a customer

Learn five questions that will help you meet your target customers where they are, not where you think they should be.

Experiential ContentLonna WhitingAugust 25, 2019customers, content experience, audience, affinities, aversionsComment

CONEX 2019 quotables

Video insights from Uberflip's Randy Frisch, content influencer Neil Patel, April Dunford of Ambient Strategy, among others.

EventsLonna WhitingAugust 21, 2019CONEX, Uberflip, Convince and convert, experts, content experience, continuing education

Lonna Goes to Toronto: Day one of CONEX 2019

I’m a sucker for a good conference. So when I won tickets to Uberflip’s CONEX 2019 conference in Toronto, (thanks, Jay Baer and team at Convince and Convert!), there was absolutely no way I was going to turn that down.

EventsLonna WhitingAugust 20, 2019content, marketing, content experience, jay baer, randy frisch, Tyler Lessard, uberflip, vidyard, convince nd convert, writing, editing, metrics, content calendar Comment

Let me just jump right in here

Learn why it took me half a decade to finally launch the career of my dreams.

Lonna WhitingAugust 15, 2019writing, freelance, clients, workplace, inspiration, storytelling

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