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You'll love this post if you don't love content marketing
You'll love this post if you don't love content marketing

Before you start a content plan, figure out what kind of content you need.

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Lonna WhitingDecember 3, 2019Comment
What is a content plan?
What is a content plan?

In all likelihood, you are already using some kind of content plan if you are at all involved in the planning of marketing and advertising at your business. Let’s find out!

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Experiential ContentLonna WhitingNovember 21, 2019marketing strategy, strategy, marketing, content, planning, calendars, content calendar, writing, editing, revisions, leadership, management, marketing managerComment
You can't make banana bread with unripe bananas: Avoid undercooking your content
You can't make banana bread with unripe bananas: Avoid undercooking your content

The consequences of “undercooked” content can be significant, especially when you’re writing for a large campaign strategy. Learn some tips to keep you on track!

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Experiential ContentLonna WhitingNovember 18, 2019content experience, writing, content writing, planning, consultationComment
I'm going to say goodbye now, mom: An essay on Alzheimer's
I'm going to say goodbye now, mom: An essay on Alzheimer's

This essay on Alzheimer’s explores the brief moments when grief and fear take over, but an unwavering commitment to our loved ones wins in the end.

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Living and LearningLonna WhitingNovember 12, 2019dementia, caregiving, moms, Alzheimer's, work, career, professional, writing, life, branding, journeyComment
How to power up that next amazing marketing letter
How to power up that next amazing marketing letter

Fundraisers and for-profit marketers have more in common than you might think, and that includes knowing how to write an effective letter.

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Experiential ContentLonna WhitingNovember 4, 2019fundraising, Patrick Kirby, clients, creative, nonprofits, values, vision, marketing, Fundraise Awesomer, work, professional, employees, donorsComment
My mom was an entrepreneur and I didn’t even know it
My mom was an entrepreneur and I didn’t even know it

Despite all the kids and snot and naps and weekly rates and Mom with her calculator, a ledger, a bank account and her continuing education courses, I not once - ever - realized my mother was an entrepreneur.

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Living and Learning, EventsLonna WhitingOctober 21, 2019entrepreneurs, women, business, daycare, memories, Alzheimer's, dementia, mothers, moms Comments
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