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Five questions you should know before targeting a customer
Five questions you should know before targeting a customer

Learn five questions that will help you meet your target customers where they are, not where you think they should be.

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Experiential ContentLonna WhitingAugust 25, 2019customers, content experience, audience, affinities, aversionsComment
CONEX 2019 quotables
CONEX 2019 quotables

Video insights from Uberflip's Randy Frisch, content influencer Neil Patel, April Dunford of Ambient Strategy, among others.

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EventsLonna WhitingAugust 21, 2019CONEX, Uberflip, Convince and convert, experts, content experience, continuing education
Lonna Goes to Toronto: Day one of CONEX 2019
Lonna Goes to Toronto: Day one of CONEX 2019

I’m a sucker for a good conference. So when I won tickets to Uberflip’s CONEX 2019 conference in Toronto, (thanks, Jay Baer and team at Convince and Convert!), there was absolutely no way I was going to turn that down.

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EventsLonna WhitingAugust 20, 2019content, marketing, content experience, jay baer, randy frisch, Tyler Lessard, uberflip, vidyard, convince nd convert, writing, editing, metrics, content calendar Comment
Let me just jump right in here
Let me just jump right in here

Learn why it took me half a decade to finally launch the career of my dreams.

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Lonna WhitingAugust 15, 2019writing, freelance, clients, workplace, inspiration, storytelling
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