Find your words.
My name is Lonna. For the past two decades I’ve worked as a journalist, copywriter, editor, essayist and teacher. With a background rich in content creation, optimization and analytics, I enjoy helping people generate content that creates unique and lasting marker moments.
An approachable style
People I work with describe me as easy-going, humble and witty (I’ll throw a little sarcasm in there, too). I aim to be realistic about your writing challenges and opportunities by starting where you feel comfortable and helping you work into a more robust content investment that captures authentic engagement and measurable results.
A simple writing method
My content strategy and writing method is simple yet elegant: teach first, persuade a little, prove a lot, and inspire action.
I use this method in all modes of writing—and it works. Whether you need headline optimization, a blog, or even a full-length manuscript, this method results in regular, consistent, creative content that engages both casual and active onlookers, then converts them into loyal customers.
What they’re saying
“I’ve had the opportunity to work with Lonna in a variety of capacities over the years. She is both a talented creative writer and a skilled technical writer. Lonna understands the importance of a brand’s voice, is versatile in her writing style and easy to work with! She’s witty yet highly professional, which is a great combination.”
— Amanda McKinnon, Founder of Mspire
“Lonna is an incredibly talented individual. Her writing skill set spans from creative copywriting to engaging storytelling to business writing and much more. … She thinks outside the box and digs in to get the job done.”
— Andrea Dinneen, Director of Communications, Blue Cross Blue Shield of North Dakota
Specialties
Content strategy
Communications planning
Social media management
Traditional & new media
Blogs
Ghostwriting
Editing and proofreading