WritING | EditING | PR | Strategy
est. 2019
Find your words.
My name is Lonna. For the past two decades I’ve worked as a journalist, copywriter, editor, essayist and teacher. With a background rich in content creation, optimization and analytics, I enjoy helping people generate content that creates unique and lasting marker moments.
People I work with describe me as easy-going, humble and witty (I’ll throw a little sarcasm in there, too). I aim to be realistic about your writing challenges and opportunities by starting where you feel comfortable and helping you work into a more robust content investment that captures authentic engagement and measurable results.
19+
years of professional writing and editing EXPERIENCE
Ghostwriting, editing, strategic communications plans, startups, SaaS, wellness, health care and nonprofits.
’07
year I received my masters of fine arts degree in writing
The title of my thesis was “Trashcan Pharmacopoeia.” Fun fact: I have two degrees in writing.
3.5
Average number of years i partner with clients
I consider myself an extension of your internal team. We work together to build plans and processes.
A winning way to grow your business
Teach + Persuade
Prove + Inspire
My content strategy and writing method is simple: teach first, persuade a little, prove a lot, and inspire action.
I use this method in all modes of writing—and it works. Whether you need headline optimization, a blog, or even a full-length manuscript, this method results in regular, consistent, creative content that engages both casual and active onlookers, then converts them into loyal customers.
“
Lonna is an incredibly talented individual. Her writing skill set spans from creative copywriting to engaging storytelling to business writing and much more. Lonna has expert level skills in assessing the situation or need and coming up with creative solutions that truly make a difference.
Andrea Dinneen / Director of Communications, BCBSND